1. HOW DO I STOP PEOPLE FROM ABANDONING THEIR SHOPPING CARTS?
OUR WORK
We put all of our efforts into making products look appealing, making the website work smoothly, and ensuring that users have an excellent experience but 68% still abandon their shopping carts. That’s a huge number, but luckily we can make a big impact on conversion rates by concentrating on improving this figure rather than bounce rates and traffic numbers.
We talk about fans, shares, and engagement, but ultimately businesses want their social media efforts to result in traffic and conversions. If you have plenty of the former, but none of the latter, you need to start referring followers to your site. The average order value for a social media conversion is £59 (and growing), so your business could be missing out on a lot of revenue if you don’t manage to convert social followers.
The average bounce rate is 40-60%, meaning that around half of your web visitors probably leave your site straight after entering. Improving this figure is far easier than trying to get a lot of new traffic (and losing half of them through bounces), so if you can find any areas to improve it’s definitely worth doing it.