Creating a PPC Campaign in LinkedIn

LinkedIn is a social network platform dedicated to professionals.

Regardless of what field your business/agency or company is in, you can use LinkedIn to connect with other professionals from the same fields or other areas.

With LinkedIn Ads, you will be in the best position to reach out to professionals and increase your traffic and ROI. Moreover, launching a campaign is as easy as it gets. You can begin an Ad and set it to go live within minutes!

   Creating the Ad Campaign

If you want to advertise on LinkedIn, you need to create an account first. If you don’t have an existing LinkedIn account, go to linkedin.com and create an account. The steps are very easy. 

You only have to enter your name, email address and password to open an account.

If you have an existing LinkedIn account and you want to go straight to the LinkedIn Advertising platform all you have to do is go to ads.linkedin.com, click on Start now and log in.

If you wish to create an Ad, select the Create an Ad, option. If you would like to sponsor content, click on the Sponsor Content option. 

I want to send LinkedIn traffic to my website, so I will use the Create an Ad option.

Name your campaign with a name that you will easily recall at a later date. 

LinkedIn has been structured to ensure that any other LinkedIn members cannot see the name of the Campaign.

The instant your campaign goes live; you will not be able to alter the style. So choose the language that you wish your campaign to target before you activate it.

        Creating the First Ad

LinkedIn allows Advertisers to create up to fifteen different Ad variations that combine both text and images to work best for them.

You start off with the Ad destination.

Here you can submit the URL to where you want to send surfers that click on your Ad. For the purpose of registering quality results, see to it that the destination URL is specific to the product/service that you want to promote in the Ad.

You can also advertise your corporation/company page or any other page on LinkedIn. LinkedIn Members that click on your Ad will be directed to the selected page.

You can even add a small image to the ad as well. Its small, but it can grab viewer attention more than just text.

A clear and precise headline will get the attention of the targeted audience. Remember, the best headlines are relevant to the surfers that you are targeting.

Your Ad description should be precise and efficiently communicate your service/product benefits. Make sure you follow it with a captivating Call-to-Action.

You can also pick a From Name. This is very important to do. This increases your credibility with your audience.

You can add a second, third, fourth and more variations if you so wish. 

To create different but useful Ad variations, it’s important that you use different headlines to captivate your audience. 

Create a different call-to-action on every Ad change.