What is TikTok?

The TikTok social video app lets users create 15-second mobile videos, sound-tracked by music clips.

USE TIKTOK ADS

 Use TikTok Ads to reach a bigger audience, build brand awareness, and get more leads. 

You need a business account to run your ads. So, if you don’t have one yet go ahead and create it.

Visit tiktok.com/business and navigate to the Menu Bar on your right. Click on it and go to ‘Get Started’ right at the bottom.

Click on the button and begin the signup process. Add your email address and create a strong password to secure your account. Use your business email address for efficiency. 

Enter the verification code you receive in your inbox. Click on the ‘Phone’ tab next to the ‘Email’ tab. Add your contact details.

Agree to TikTok’ Ads terms and conditions and click on ‘Sign Up.’ That’s it, you’ve successfully created your business account. Now you can start creating your ads.

Log in to your TikTok business account if you aren’t already logged in and start your campaign.

Pick a name for your campaign and set your budget. Choose the right name to ensure success. 

Define your advertising objective to reach your goals and make sure you stay on track. What do you want to achieve from your campaign? 

Do you want to raise brand awareness, increase website traffic, and get higher conversions?

Perhaps you want to grow your client base and enhance sales? Whatever your goal, define it to come up with an effective strategy.

Choose your ad placement and specify where you want your ads to appear. Specify your target audience and the people you want to advertise to. 

You can target people based on location, gender, age, language, interests, device type, and connection type.

Create your ad. Upload your promotional video or images. If you are using images make sure they represent your brand or services right. 

Add background music to attract attention, retain it, and encourage shares. The best thing about TikTok is that it recommends a matching background track for your ads.

 It will help you pick the right track and make it easy for you to create attention-grabbing ads. If you don’t like the recommended background sound you can change it to whatever you want.

Create your ad. Upload your promotional video or images. If you are using images make sure they represent your brand or services right. Add background music to attract attention, retain it, and encourage shares. The best thing about TikTok is that it recommends a matching background track for your ads.

It will help you pick the right track and make it easy for you to create attention-grabbing ads. If you don’t like the recommended background sound you can change it to whatever you want.