Creating a PPC Campaign in Twitter

The importance of advertising on Twitter is to reach potential customers.

Creating a Twitter Ad will help you pass along a message targeting people who don’t follow you on twitter by easily promoting your tweets to them.

The ad you place on this platform will help you gain more followers.

By promoting your account, you shall quickly grow your high-value member community and reach potential clients.

Moreover; with running ads on Twitter, you’ll be able to measure your results in real time.

Track down how your follower base grows and see how individuals engage with every tweet you send along.

Creating a Twitter Ad Account

Start by going to business.twitter.com

Once the page opens up, you can set one up if you haven't got a functional Twitter account or log in if you have an account.

The browser will send you to the page where you are going to select the country and time zone. 

The settings you enter are used for the determination of the currency that you will use to pay.

As you can see the Country and Time zone are permanent and you will not be able to change it.

       Creating First Campaign

Just like in Facebook, different advertising options will be given to you. 

The one we are going after in this training is for sending traffic to our website. So click on Website Clicks or Conversions.

You'll then see how this type of twitter advertising will work. Twitter will use its amazing viral power to send a lot of traffic to your website.

Now, you'll click on Select and Continue.

Then, you'll be able to set up the Campaign name. Choose a memorable and relatable name that will relate to the goals you have set.

A simple name will help you effectively remember and manage the campaign in the future.

Then, you set when you want to start running this campaign