When you apply NLP to improve your communications in sales your perspective changes, communications improve, and sales skyrocket. 

Here's how we apply the 15 presuppositions of NLP to a sales circumstance. 

keep in mind that we all have our own unique vision of the world. Understanding how your potential customer sees things is essential to success in sales. 

When scripting a sales call or creating content for a web page we need to be sure we have developed a good message to market match.

Message to market match means you've done the research, understand what problem(s) you can solve and have crafted a compelling message specifically designed to attract that market. This is a lot harder than just using the same words from your ad, on a landing page.

You may not agree with your prospect's perception of things but unless you show respect for their views you are not likely to make a sale. 

Showing respect goes a lot deeper than simply smiling and nodding when the potential customer states an opinion contradictory to your own. 

In sales, we have a process called 
"Think, Thought, Found"
Put into the simplest form we often handle objections by first acknowledging the customer's objection by saying something like this: “I understand how you would think that. Others have thought that way before. But once they had a look at what I'm going to show you next they found that was no longer a concern.” 

In sales as in life, the map you are using to get to where you want to go is not a complete representation of the territory you will need to travel. 

In order to map out a sales process, it is necessary to discard, distort and generalize some of the details.

There is more to a pitch than the script. The confidence you convey, the speed you travel, and the language you use all play a part in the success or failure of your pitch. 

We all sell from the package we come in. You have to find a way to turn that to your best advantage. 

Thank goodness for that because we aren't always at our best. How a potential customer reacts in a given moment may have nothing to do with your pitch or your product. 

When dealing with local businesses you may find they were hoping for a call from someone who wanted to buy something from them so they can pay their bills. Your call is a disappointment for them. 

Don't judge them by the way they react in the moment. Take some time to build some repore before you try to sell anything.

If you are prospecting business people and calling people you don't know introduce yourself clearly and ask them if they have a minute to hear you out. 

You'll see the change in their behaviour and in your results.