One way to attract new clients is to give them a taste of your goods. That's why I built this app for you. NO CHARGE. When it comes to mastering your market a good place to start is with building an "Avatar".

Be the generous brand people remember 
Is your brand a generous one?

the goal of brand advertising is to be remembered with fondness, and the best way to ensure consumers remember your brand is generosity.

Not in your offer, but in your delivery!

I see a lot of offers using the old-fashioned stacking method that was used on late-night television for years. 
They add bonus after bonus boosting the value of their offer hoping to overwhelm buyer resistance with the added value but ‘what we ultimately remember about a person or brand, is their generosity after the purchase is made.

Generosity drives memorability because it is uncommon, outstanding, and endearing. A gift is way better to recall than a purchase. People often forget where they bought something, even what it cost but a gift given out of hand where no obligation egsisted is almost always remembered.  

A follow-up email after a product delivery that includes a gift is always well received. Done right it almost guarantees your next email will get opened and you can begin to build a relationship.

Timing is Key

Let's say you just purchased a brand new car at a car dealership. The day you go to pick it up the car salesman gives you a free set of floormats. The value is about $40.00 but you know he didn't pay that for them. He points out the value and lets you know he bought them for you out of the generosity of his own heart.

Considering the fact that you just spent 40K$ with him the value of the mats is diminished by comparison.

Heck, sometimes the gift is counterproductive.

So let's try it another way. It's thirty days after the sale and you have already forgotten the salesperson's name you bought it from. You have had a few people ask where you got the car and you told them the name of the dealership.

Then you receive an email from the salesperson saying he just paid for your first oil change.

"Just ask for me when you come in, if I'm not on shift talk to John in service. I've paid for it in advance."

You get a little bump of dopamine, Your heart beats faster, and you associate the name of the salesperson with the feeling.

Now, are you going to remember his name?  

So Why does being generous work? The answer is psychological, and based on the principle of ‘reciprocity.

According to ‘reciprocity’, a behavioral principle ‘we feel compelled (by design) to reciprocate any form of generosity shown to us.’

Give a little something to get a little something in return. Knowing that most human beings are wired to return favors and payback debts—humans simply hate to feel indebted to others!

The goal of generosity is memorability. The way to achieve it is through generosity – generosity of intention, and action to follow.