Today's lesson
The Happy Birthday Campaign 

From the local laundry mat where people go to do their laundry to the local spa where they go to pamper themselves afterward every business that wants to have a loyal customer base can easily take advantage of this marketing campaign. 

It's a set-and-forget campaign that is evergreen and compounds value year after year

The “Birthday Ad Targeting Method” combines an irresistible offer with laser-targeted Facebook traffic to generate new customers for your business every month, year after year! It’s a quick, low-maintenance campaign that can run on complete autopilot after it’s set up. 

There’s no simpler way to guarantee a steady stream of fresh new leads every month. 

What is The “Birthday Ad Targeting Method”? This method involves GIVING prospects a coupon as a gift just before their birthday.

This is a paid advertising campaign that requires you to set up a Facebook business page and an ads manager. 

People click on your Facebook Ad and see your offer. 
They download your app and receive the coupon in the app.
This means you are now top of mind as long as they have the app on their phone.  
The app is designed to feature the coupon on the front page and give them a reason to keep the app on their phone. 
Usually with a promise of more freebies to come. 
With the right setup, You can then automatically follow up via email or Messenger, even use push notifications to convert them into customers for life. 
 

So how do you find people whose birthday is coming up? 
Facebook has you covered. 

Facebook lets you show ads to people based on their birthday, so you can offer prospects YOUR birthday gift at exactly the right time. 

Who is this for? 

The Birthday Ad Targeting Method works brilliantly in most B2C niches – for example,  Beauty salons (…offer a discount on a treatment)  Restaurants and bars (…offer a free main meal with a booking for 4)  e-commerce businesses (…offer a 10% discount off a product range)  Etc… It’s quick and easy to set up, and cost-effective to run. 

 What’s really cool is you can set up this campaign once or have it set up for you and then just let it run. 

Facebook has already done all the hard work of continually finding new customers for your campaign. They have everyone's birthday!

You can use the Birthday Ad Targeting Method to:  Reactivate existing customers with a great offer on their birthdays  Retarget website visitors who have a birthday this month  Acquire new customers with a birthday in the next 30 days  Target those who have friends with upcoming birthdays  And more… And of course, you can combine all of the above with Facebook’s other best in class targeting options, such as: age, location, interests, lookalike audiences and more…