Here's how you can increase sales. repeat and referral business with an app  

Deliver your newsletter with an app instead of an email

The truth is…

People don't read emails or newsletters from service providers who continually push promos at them.

So how can you get your app users to consume your content, share it with others and provide you with a steady stream of referrals? 

Use stories:

There is an old saying in sales training that goes all the way back to the training I took in the early '70s and it goes like this...

Facts tell but stories sell!

No one can resist an interesting story, especially if it includes someone they can identify with. 

Don't know what stories to tell?

Tell your founder story.

What led to the birth of your business? Could the same thing happen to your prospect?

Tell your discovery story

“I was just like you (pain). It was hell (challenges). Then I stumbled on this solution. Now I'm here (true results).”

Be honest. 

If you are not there yet don't pretend you are. Use the story of someone ahead of you and justify your chosen path. 

Tell stories your potential clients can identify with, stories they can see themselves in. People buy when they can see themselves using your product or service successfully. 

Tell the success stories of your past or current customers — I love a great case study

"He was here (pain). He passed through hell (lost and alone and ready to give up). Then he discovered your solution. Now he's here (testimonial)."

Tell stories about well-known influencers you find online.

Great copywriters create a "segue" (smooth transition or connection) between a story and an offer that leads smoothly to a call to action. (That's the secret to becoming a great copywriter.)


Tell stories that solve problems for people in groups online: When you invest the time to solve someone's challenges for them you often find others with the same problem. 

Instead of the usual one or two-liner solution dig deep and provide a real 500-word solution. Then use that content to tell a story. 

(This is what I do)

Give valuable information in your app existing clients will want to share. Then make it easy to share. 

That is the intention of this app…

Every page has a share button at the bottom…

…When clients share your apps with friends or business associates they are endorsing you as their expert.

Their intention may be to share a story you tell but your app includes your about us page with your founder story, an exclusive offer, and a call to action!

If you sell courses, coaching, programs or agency service…

Deliver your content in an app that gets downloaded to your client's smartphone for easy access. 

(You can control the parts available to share.) 

You want to expand the distribution of your apps?

Include an offer from a partner whose services complement your own. (an affiliate can be online or on the street)

Your clients have a problem you can't solve? 

Find an affiliate product you can make a commission on. (be sure to include a heads up about the commissions you earn through your recommendations.)

Want to create a mailing list? 

Include a form that connects to an autoresponder. Then create a follow-up sequence or a drop-down campaign that keeps you top of mind with your clients.  

Share tips to solve problems and add value to your offers. 

Send out push notifications informing them of exclusive VIP offers. 

When you show your audience you can help them by actually helping them “no charge” you tap into the power of reciprocity. 

You'll be surprised how many referrals this brings, and how quickly they become clients. 

 

I've been taking it to the streets for a little over 40 years in a wide variety of industries so I know there is no one size fits all package when it comes to marketing.

Your business, your knowledge, your goals, and your position in the industry are unique to you. 

That's why I consult, coach, and outsource depending on your needs.

I just getting started so I need to build a portfolio of apps. 

Why that should interest you? 

I'm interested in trading my services with coaches in the health and wellness industries. 

My offer of service will include building an app for you to give away, an app to help you build your first customer avatar and a series of apps designed to help you and your clients grow their businesses.

In exchange, I want sales and distribution rights for the apps we create together. 

 I want to partner with a health and wellness coach who 

works one-on-one with individuals who want to improve their health and well-being 

The coaches I want to work with are using concepts drawn from psychology, behavior change, and life coaching fields. 

A wellness coach who helps their client overcome obstacles to maintain healthy habits for life would be ideal.