My avatar is a guy called Darren or possibly Mark.
 

So pick one. :)
Imagine you are creating a character for a success story you plan to create. Give him a name. 

You may create many avatars over the years. This is just the first one. You have described your potential avatar and that's a great start.

Now let's create the hero of your story. Your first dream customer avatar.

When you create an avatar that is one man instead of any man or every man everything begins to make more sense. 

You get your message right because you intuitively create a great message to market match.

He works in the professions - in Canada, we would call this the trades 
either a joiner, a builder, an electrician a plumber, a painter, and a decorator, a plasterer or does landscaping or similar. 
 

I love working with tradespeople. Working on a job site, building something together as part of a team builds character.  

Once again, you need to pick one. 
 

He's between 35 and 50.
 

At 25 most people in a trade have completed his/her apprenticeship and are getting good at what they do. They are still discovering their talents.  
By 35 they are masters of a trade and probably running a Jobsite or starting their own business. 
By age 50 many goals have been achieved and new ones set. The situation has changed and the needs are different. 
The age of your avatar is important. 
 

Pick one. 
 

He's not well educated past the age of 16 and either went on to do an apprenticeship or has technical qualifications.

In the trades, an apprenticeship is the technical education you need to qualify as a tradesman.
 

He's more likely to be dyslexic than the average in the population.

Dyslexia is a learning disorder where the person often has difficulty reading and interpreting what they read.

Tradespeople are often kinaesthetic learners and need to move around while they learn. They may not fit the classroom environment but this is a challenge for educators, not a disability. 

A kinaesthetic learner is someone who needs to be actively engaged in their learning. They are 'tactile' learners who use movement, testing, trial and error and an industrial learning environment to retain and recall information.

Because he's a hands-on learner or because school didn't suit him he left - but that doesn't mean he's dumb. 

His native intelligence, unrecognized by our education system, has enabled him to build a successful business and be either a partner or a boss.
 

He's got a great work ethic and prides himself on the money he can bring home for his family. 

He likes cars or motorbikes and will pay a lot for the one he wants. Top of the range average though Audi or BMW, not Porsche or Lamborghini. 

He might drive a Range Rover.
He's married and has one or two children who are under the age of 10.
 

His favorite sport is football (soccer) and he will support his local team. 

He might like rugby instead if he's from the south of the UK.
 

He likes hanging around with his mates but has been good during the covid restrictions even though he doesn't believe that lockdown works and he's been angry at the effect it's had on the country.

He liked being a key worker and getting the recognition that he doesn't normally get - he knows that people in the middle and political classes look down on him. 

They call him white van man. It's the van that's white, not the man necessarily.

Pick a color 
 

He's quite likely to go to the gym or enjoy cycling or running. He might have a dog. 

He's proud of the area he lives in and enjoys being part of a community. He relies on that a lot for referrals and supplements that by being a member of Trustatrader or Trustmark or some other verifying body that will enhance his reputation. 

He is dreadful at social media but might be tech-savvy enough to manage simple alterations to a website if he has time. 

His work ethic means he is very busy and he doesn't always get back to people as often as he should.
 

Even if he had the time to manage his social media, update his website and implement SEO he doesn't have the inclination.
 

If he's older he will be employing 2 or 3 people to work with him and he'll be earning about £70 000 per year. 

If he's younger he'll be just building his business and earning between £35 000 and £50 000 per year.

There is a big difference here. just another reason to pick one. 
 

Occasionally my avatar will be called Chris or Lee and will have a degree but it will always be in a practical subject and education was never an end in it's own right but was a means of entry into a high-paying sector like chemistry or engineering. 

That version of the avatar will have a business worth 10 times or more than that of the Darren or Mark version. 

He will demand monthly facts and figures to justify spending his money whereas Darren or Mark won't care as long as they see the posts, get the website when it was promised or see their followers increasing.

Understanding different personality styles and how you are best to deal with each is an important part of sales and marketing. 

I took a course years ago that defined 4 main styles and how they act and react. There is the controller, the promoter, the analytic, and the supporter.  

In a sales situation, if you can identify the dominant personality style of your prospect you can be better prepared to work with them.  
If my avatar is female she will be called Sue or Hannah. She will be a driving instructor, own a craft shop or bakery or make products such as fudge or gin. I tend to avoid that version of the avatar for building websites because they are of lower net worth than their male counterparts and want a more complex website usually including woocommerce. They are fine for social media though.
My avatars are embedded in their community and like a real social life as opposed to a virtual one. Their requirements for an income are mostly met within a 10 mile radius and so are great for Google Business Profile, Facebook ads and I also join local online groups on their behalf. Temperamentally they are easy going, laid back and grateful for the help you give them. In fact the only down side is that their income is limited and therefore so is mine. Darren and Mark are very easy to find. Chris and Lee less so. 

If I could find more Chris and Lees I could increase my return per client substantially. If I stick with Darren and Mark I need to automate a lot in the future or have a team of VAs who can help at a lower price then I can have more of them. I hope this helps.
 

So now we know who they may be, let's create one. 

Just one.