Social media managers are tasked with representing the company as the single voice of the brand across social channels. They react to comments, put together campaigns and create content.

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 These experts provide organizations with the guidance they need to enhance their online presence. With clear goals like “improve website traffic” or “optimize brand awareness,” social media managers grow your business through social networks like Facebook, Instagram, and Twitter.

 A decade ago, this role did not exist. Today, more and more companies are using social media for customer acquisition, and social media management is often essential.