Important questions to consider each time you create content:
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What are we posting?
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Why are we posting it?
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When and where should it go?
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How does it serve our goals and audience?
1️⃣
Visual Storytelling
& Connections
✅
Content Strategy:
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Focus on high-quality visuals with calming, wellness-focused aesthetics
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Use a mix of Reels, Stories, and Grid posts
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Showcase your massage experience, results, and expertise
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Educate and inspire with wellness tips and client stories
🗓️
Weekly Content Calendar Example:
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Monday:
Tip/Value“Massage
Content Idea:
Benefits Monday” – Infographic on benefits (e.g., stress, pain relief)
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Tuesday:
Behind Scenes
Content Idea:
Video of preparing massage room or treatment flow
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Wednesday:
Client Focus
Content Idea:
Client review graphic + quote (with permission)
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Thursday:
Reels
Content Idea:
Quick massage tip, FAQ, or relaxing clip (15–30 sec)
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Friday:
Promo
Content Idea:
Weekend booking reminder or gift voucher offer
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Saturday:
Story
Content Idea:
Q&A box or poll (e.g., “Where do you hold tension most?”)
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Sunday:
Inspiration
Content Idea:
Self-care quote or calming nature photo
🎯
Actionable Checklist:
✔ Use consistent brand colours and fonts
✔ Post 4–5x per week
✔ Include location tags & hashtags (#[YourCity]Massage, #MassageTherapy)
✔ Engage with comments, DMs, and story replies
✔ Use Instagram Highlights for FAQs, Reviews, Offers, and Services
2️⃣
Community Building
& Info Sharing
✅
Content Strategy:
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Build trust through storytelling, reviews, and promotions
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Educate your audience with longer-form captions
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Use Facebook Events and Offers to drive bookings
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Share blog links or service info directly
🗓️
Weekly Content Calendar Example:
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Monday:
Type:
Longform Post
Content Idea:
“What happens during your first massage session?”
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Tuesday:
Type:
Review Share
Content Idea:
Screenshot Google/Facebook review + thank you note
▪️
Wednesday:
Type:
Wellness Tip
Content Idea:
Tips for tension relief between sessions
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Friday:
Type:
Promo
Content Idea:
Flash offer: “Book before Sunday and get $10 off”
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Sunday:
Type:
Video
Content Idea:
Live Q&A or 60-sec “Welcome to our clinic” tour
🎯
Actionable Checklist:
✔ Post 3–4x per week
✔ Pin your most important offer or post
✔ Share posts in local community groups
✔ Use a “Book Now” CTA button
✔ Respond to comments and messages daily
3️⃣
Google Business
Profile – Boost Local Discovery
✅
Content Strategy:
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Keep your profile updated with short, engaging posts
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Use photos, offers, and updates to stand out in local search
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Reinforce your trustworthiness with reviews and visual proof
🗓️
Monthly Post Plan Example (1–2x Weekly):
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Week 1:
Post Type:
Offer
Content Idea:
“April Special – Book 3 massages, get 15% off”
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Week 2:
Post Type:
Update
Content Idea:
New treatment room photos + caption
▪️
Week 3:
Post Type:
Tip
Content Idea:
“3 signs your body needs a massage”
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Week 4:
Post Type:
Event
Content Idea:
Gift Card promotion for Mother’s Day
🎯
Actionable Checklist:
✔ Post 1–2x per week on Google
✔ Include keywords (e.g., “Remedial Massage in [Your Suburb]”)
✔ Upload fresh, high-quality photos often
✔ Ask happy clients to leave reviews regularly
✔ Respond to reviews (positive or negative)
4️⃣
TikTok
Fun, Viral & Educational Snippets
✅
Content Strategy:
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Entertain, educate, or relax your audience
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Use trends and sounds creatively (without dancing, unless you want to!)
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Position yourself as a knowledgeable and approachable expert
🗓️
Weekly TikTok Plan Example:
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Monday:
Type:
Educational
Content Idea:
“3 Benefits of Regular Massage”
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Wednesday:
Type:
Trend-based
Content Idea:
Use a trending sound to show “Client Mood Before & After Massage”
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Friday:
Type:
Behind Scenes
Content Idea:
Treatment setup or tools used
▪️
Saturday:
Type:
Quick Tip
Content Idea:
30-sec self-massage tip (e.g., neck or shoulder relief)
🎯
Actionable Checklist:
✔ Post 2–4x weekly
✔ Keep videos under 60 seconds
✔ Add local hashtags (#MassageTips #Relax[YourCity])
✔ Use text overlays and captions
✔ Add a strong CTA (e.g., “Book now” in your bio)
5️⃣
YouTube Shorts
Mini Videos for Authority & Discovery
✅
Content Strategy:
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Position yourself as a massage expert through 1-minute tip videos
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Repurpose TikTok and Instagram Reels for Shorts
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Educate on relaxation, pain relief, and treatment expectations
🗓️
Bi-Weekly Shorts Plan Example:
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Week 1:
Type:
Tips
Content Idea:
“1 Quick Stretch to Reduce Lower Back Tension”
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Week 2:
Type:
FAQ
Content Idea:
“How Often Should You Get a Massage?”
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Week 3:
Type:
Relaxation
Content Idea:
1-min peaceful massage moment with calming music
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Week 4:
Type:
Education
Content Idea:
“What is Deep Tissue Massage?”
🎯
Actionable Checklist:
✔ Create vertical videos under 60 seconds
✔ Add keyword-rich titles and descriptions
✔ Use calming visuals, simple props, and natural lighting
✔ Link to your website or booking page
✔ Upload 2–4x per month
6️⃣
Build B2B Authority & Wellness Credibility
✅
Content Strategy:
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Target HR managers, office professionals, and wellness advocates
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Share wellness stats, professional advice, and
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B2B offers
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Position your clinic as a go-to for corporate massage solutions
🗓️
Monthly Content Plan Example (1x weekly):
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Week 1:
Type:
Article/Post
Content Idea:
“5 Reasons to Offer Workplace Massage to Your Team”
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Week 2:
Type:
Graphic
Content Idea:
Massage & Productivity stats visual
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Week 3:
Type:
Testimonial
Content Idea:
Client quote on stress relief from seated massage
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Week 4:
Type:
Offer
Content Idea:
Corporate wellness package promotion
🎯
Actionable Checklist:
✔ Optimize your LinkedIn business page
✔ Post 1–2x per week
✔ Use B2B language (ROI, stress management, employee wellness)
✔ Connect with HR reps, small business owners, and execs
✔ Reshare blogs or media mentions
🚀
General Content Strategy Tips (All Platforms)
🔘
Repurpose content across platforms to save time
🔘
Batch-create content weekly or monthly
🔘
Use a simple content calendar tool (Google Sheets, Trello, Notion, or Canva Planner)
🔘
Monitor engagement metrics to see what’s working
🔘
Mix promotion, education, and storytelling in your posts