The “Birthday Ad Targeting Method” combines an irresistible offer with laser-targeted Facebook traffic to generate new customers for your business every month, evergreen style! 

It’s a fast, easy campaign that can run on complete autopilot after it’s set up.

There’s no simpler way to guarantee a steady stream of fresh new leads every month.

What is The “Birthday Ad Targeting Method”?

This method involves offering potential new customers an online coupon or discount as a gift just before their birthday.

People opt-in to your landing page to receive the voucher.

You can then automatically follow up via email to convert them into customers. Simple!

So how do you find people whose birthday is coming up? 

By using Facebook ads.

Facebook lets you show ads to people based on their birthday, so you can offer new prospects YOUR birthday gift at exactly the right time. Genius!

Who is this for?

The Birthday Ad Targeting Method works especially well in most B2C niches – for example:

Hair salons (… offer a discount on a treatment)

Restaurants and bars (… offer a buy one – get one deal or a percentage discount)

e-commerce businesses (… offer a 10% discount off a product range)

Any consumer niche that can offer a birthday reward.

It’s quick and easy to set up, and cost-effective to run because your audience is laser targeted. It suits most skill-levels and budgets 🙂

What’s more is that you can setup this campaign once…

…and then forget about it!

Just let it run.

And let Facebook do all of the hard work of continually finding new customers for you.

You can use the Birthday Ad Targeting Method to:

Reactivate current customers with a great offer on their birthdays.

Re-target your website visitors who have a birthday this month.

Acquire new customers with a birthday coming up in the next 30 days

Target those who have friends with upcoming birthdays, and more.

And of course you can combine all of the above with Facebook’s other best in class targeting options, such as: age, location, interests, lookalike audiences and more…

Why does it work?

Well first, everyone has a birthday, so you’ll never run out of people to target! You can use this method to bring in a steady stream of new leads every day of every month…

Plus, everyone loves to get gifts and celebrate their birthday!

And even if your business isn’t well suited to giving Birthday “presents”, a coupon is an easy gift any business can offer that people will use. 

According to RetailMeNot, 96% of Americans use coupons.  So you’ll see an excellent response to your offer…

Combine this with Facebook ads, and you have the perfect recipe for success.

Facebook has a world wide reach, and incredible targeting options. If you use these options wisely, you can laser-target your message to any demographic on the planet…

And the “Birthday Ad Targeting Method” ads are super-targeted and relevant, because people only see them near their birthday. So they get great engagement. This means you get great ROI!

There’s no need to worry about ad fatigue as the audience is constantly being updated with new people with upcoming birthdays 🎂

Provided you have a good offer, once setup the Birthday Ad Targeting Method can run forever…

24/7… 365 days a year!

 

So, how do you set it up?

Here’s a quick outline of the method, we’ll go through each step in more detail below:

*Create your Birthday offer

*Create an email sequence to follow-up with your leads

*Create your facebook ad campaign

If this sounds like a lot of work then don’t worry…  it’s easier than you think.