Every offer needs a good email follow up sequence.

So to get you started here’s a quick email sequence example created on Active Campaign for you to use. 

This is a very simple sequence so feel free to edit and build upon this, inject humor, incorporate your own offer, etc. Just fill in the dialog in red to make this email yours.

Email 1 (send immediately; deliver coupon or details on how to claim your offer):

SUBJECT:

[NAME] - claim your birthday coupon now 🥳

BODY:

Hey [NAME]

So it’s your birthday, huh?

We'll be rolling out the red carpet for you and your friends.

Don't forget to give us a call on {{012 345 6789}} quoting [Coupon Code] to save 20% on your {{meal/appointment/session/etc}}.

Looking forward to celebrating your big day with you!

Regards

[YOUR NAME and COMPANY]

 *****************************

Email 2 (send after 1-2 days; customer testimonials): 

SUBJECT:

Don't forget to claim your birthday coupon [NAME] 🥳

BODY:

Hey [NAME]

Hope you're looking forward to your big day.

While you wait, here's what some other people said about their birthdays with us: [LINK TO TESTIMONIALS]

Don't forget to give us a call on {{012 345 6789}} quoting [Coupon Code] to save 20% on your {{meal/appointment/session/etc}}.

Looking forward to celebrating with you!

Regards

[YOUR NAME and COMPANY]

 *************************

Email 3 (send after 3-4 days; reminder email):

SUBJECT:

[NAME] - It's disappearing Arrggghhhh! ⏰

BODY:

Hey [NAME]

Just a quick reminder as we'd hate for you to miss out.

Don't forget to give us a call on {{012 345 6789}} quoting [Coupon Code] to save 20% on your {{meal/appointment/session/etc}}.

Looking forward to seeing you soon.

Regards

[YOUR NAME and COMPANY]

*****************************

Email 4 (send after 350 days for next year’s birthday!)

SUBJECT:

We remembered it’s your birthday [NAME] - come and celebrate with us!

BODY:

Hey [NAME]

A little bird told us it’s your birthday soon (well actually it was last year when you signed up for {{INSERT OFFER DETAILS HERE}}).

We hope you enjoyed your {{meal/appointment/session/etc}} so if you'd like to book again, with the same discount as last year, just give us a call on {{012 345 6789}}.

And if the timings not right this year but you know of any friends who'd be interested in our {{INSERT OFFER DETAILS HERE}}, feel free to re-gift this offer to them. 

That's right, this is one gift you don't have to feel guilty about passing on to someone else 😀

Regards

[YOUR NAME and COMPANY]

 *****************************

Feel free to copy and paste these emails into your own auto-responder and modify them for your business.

And don’t be afraid to send another email the next year, or even on a half birthday. Get creative!

Once your automated sequence is set up, you’re ready to start driving targeted traffic to your offer from Facebook.