Customer loyalty is the foundation of any successful business. Repeat clients typically account for 65% + of sales in any given month. The secret is in increasing the volume of those repeat buyers.

The Collision Guard ADR loyalty program placed in the hands of your participating buyer gives them a value proposition unavailable in any other F & I placed product. The $500 value per claim is very substantial.

Buyer Card Front

Buyer Card Back

If 65%+ is ideal for retaining previous customers what is the strategy to add new customers? With Collision Guard ADR it is the “FRIEND” loyalty card. (See below)

FRIEND Card Front

FRIEND Card Back

Your buyer is invited to share the “FRIEND” card with someone in the market for a new vehicle. As part of their general conversation with the friend they are going to demonstrate how proud they are of their purchase at your dealership. As part of that conversation they will communicate about the unique benefit they have with the ADR program from Collision Guard. This happens!

You will be able to tap into that relationship with an incentive that can be built out on the back of your custom designed loyalty card. Perhaps you provide a low-cost or  no-cost oil change to indirectly have them experience your dealership and browse your inventory as they wait. Some dealers utilize reputation links to social reviews. Still others may use a QR link to a navigation map to their dealership.

Your cards. Your design!